Privacy Policy

Introduction

NovaMeadow Ltd ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or use our services. As a company registered in Ireland, we comply with the General Data Protection Regulation (GDPR) and the Irish Data Protection Act 2018.

Data Controller Information

NovaMeadow Ltd is the data controller for the personal data we process. Our company details are:

Data We Collect

We collect and process various types of personal data depending on how you interact with our services. The data we collect includes:

Information You Provide Directly

• Contact information (name, email address, phone number)
• Business information (company name, business type, location)
• Communication preferences and enquiry details
• Any other information you choose to provide in forms or communications

Information Collected Automatically

• Website usage data (pages visited, time spent, click patterns)
• Technical information (IP address, browser type, device information)
• Cookies and similar tracking technologies (see our Cookie Policy)

How We Use Your Information

We use your personal data for the following purposes, based on legitimate business interests and your consent where required:

Service Delivery

• Providing commercial kitchen equipment consultation and guidance
• Responding to your enquiries and providing customer support
• Delivering our buying guides and educational content
• Processing and fulfilling service requests

Communication

• Sending service-related communications and updates
• Providing information about our services that may interest you
• Following up on consultations and service delivery

Website Improvement

• Analysing website usage to improve user experience
• Understanding visitor behaviour and preferences
• Optimising our content and services

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

• Legitimate Interests: For business operations, website analytics, and service improvement
• Consent: For marketing communications and non-essential cookies
• Contract Performance: To deliver services you have requested
• Legal Obligation: To comply with applicable laws and regulations

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data in the following limited circumstances:

• Service Providers: Trusted third parties who assist in operating our website and services (e.g., hosting providers, analytics services)
• Legal Requirements: When required by law or to protect our legal rights
• Business Transfers: In the event of a merger, acquisition, or sale of assets

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Our data retention periods are:

• Contact and enquiry data: 3 years from last contact
• Website analytics data: 26 months (Google Analytics default)
• Marketing data: Until consent is withdrawn or 2 years of inactivity
• Legal and compliance records: As required by Irish law (typically 7 years)

Your Rights

Under GDPR and Irish data protection law, you have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right of Rectification: Request correction of inaccurate data
• Right of Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for processing at any time

To exercise any of these rights, please contact us at privacy@novameadow.world or +353 11165785. We will respond to your request within one month.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and staff training
• Secure hosting and backup procedures

International Data Transfers

Some of our service providers may be located outside the European Economic Area (EEA). When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:

• Adequacy decisions by the European Commission
• Standard Contractual Clauses (SCCs)
• Certification schemes and codes of conduct

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise your rights, please contact us:

You also have the right to lodge a complaint with the Irish Data Protection Commission (DPC) if you believe we have not handled your personal data in accordance with applicable law. Contact details for the DPC can be found at www.dataprotection.ie.